Up until the launch, Target’s marketing campaign for the Missoni line was a hugely successful example of how to build a relationship between a discount retailer and high-end design, according to Danica Lo, national editor for Racked.com. “Obviously, they did an amazing job,” Lo said.Racked National’s Danica Lo helps the Boston Globe make sense of the BP oil spill of fashion.
Racked National making waves out of the gate. In Touch, 1 March 2010.